July 12, 2012

What are the options for Mobile?

June 22, 2012

Build an Effective Mobile Strategy

 

It can be a challenge convincing clients to add new strategies to their existing Web presence.

In a perfect world, a client would simply say, “You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!” But, unfortunately, it just doesn’t work like that.

 

Granted, we shouldn’t expect smart business managers to implement every new thing just because we tell them it’s a good idea. That wouldn’t be cost effective. But what if you know in your gut that the future of a client’s business may be at stake?

With Google executives saying things like “I believe that in 3 years desktop computers will be irrelevant…” and studies by Gartner stating that “Websites not formatted for the smaller screen will become a market barrier…” the Mobile Web is one of your gut instincts you want your clients to follow. And follow now!

In a state of desperate urgency, you may be tempted to place all diplomacy aside, and just tell it to them straight, perhaps even reminding them of those other times they put off your advice. I like to call this the “Timeline of Lost Opportunities” tactic. READ MORE

Tags: , ,
April 13, 2012

Web Design Trends in 2012

It’s that time of year again, where we look into our crystal ball to see what will be the hot trends in web design for the upcoming year. It’s no secret that trends come and go, with some hanging around longer than they should. (Yes, splash page, I’m talking about you.) But trends are a necessity in the development and growth of our craft. Trends are born, improved upon, and often spawn other trends. So as a web designer, when you apply trends to your projects, challenge yourself to expand upon them and make them your own.

As you read this article, keep in mind that the shift in trends from one year to the next may be subtle, and you will probably recognize some of these trends already. But it’s our estimation that the concepts we mention below will grow and become even bigger in 2012.

1. Responsive Web Design

I believe eventually, we’ll all stop talking about responsive web design – not because it will go away, but because it will become what’s expected. However, I don’t think this will happen in 2012. It’s still too new of a concept, and there are many web designers that are not familiar with it at all.

320 and up boilerplate - responsive design

The continued introduction and adoption of more an more mobile devices is what will make 2012 the year of the responsive web site. Web designers and developers will move to the use of fluid layouts instead fixed width, and media queries will find their way into many more stylesheets – allowing more sites to easily be viewed across multiple screens sizes and devices.

2. Fixed-Position Navigation

We have all run into this technique at some point, mostly on personal websites or individual blogs. I have seen a large drop in this trend during 2010-2011, but a resurgence has been appearing over the last few months.

If your website doesn’t have a lot of main navigation then you only need to provide a few small links. So why not keep these visible to each user at all times? This can dramatically READ MORE

January 10, 2012

Have you thought of the mobile trend for your website?

In an attempt to grow your business, you’ve spent countless hours and plenty of cash to develop an interactive app to draw mobile users to your brand. You connect with them through all the social media outlets, and you text message them special savings and deals to lure them to your website. But have you configured a mobile-friendly website that allows users to interact with your brand on their time?

If you don’t have a mobile website, you may be doing your business a major disservice. According to signalnews.com, 16.7 million users over the age of 13 rely on their phones for Internet access. If your site isn’t compatible for mobile use, you might be losing out on a lot of traffic.

How do you connect with all those on-the-go users? Many of today’s mobile users look to their devices as more than a talking piece; most phones are designed as tools for entertainment (videos, music, and general web use) and real-time … READ MORE

Tags:
November 8, 2011

Keep Updated on what TNP Group is Doing

Tags: , , , , , , ,